The first question we had to answer was "Tell us about your business; how successful is it and why is it unique?
Here's our answer:
A Nurturing Moment (ANM) exists to provide information,
education, support and encouragement to hopeful, expectant and new parents. Our
spacious store provides ample room for parents and grandparents to find
everything they will need for their little one from nursery furniture to breast
pumps. However, we are so much more than a typical baby store. We offer a
variety of classes for our parents as well as monthly meet-up groups in our
distinctive classroom/play area. Our blog www.anurturingmoment.blogspot.com
serves to further educate and support our moms. The factor that truly makes A
Nurturing Moment unique is the compassionate care we provide to our customers.
With two International Board Certified Lactation Consultants on staff, we help
mothers in their effort to meet the American Academy of Pediatrics goal of
exclusive breastfeeding for 6 months. Mothers may opt for a breastfeeding
consultation in the privacy of their own home, or they may come to the store
and meet with us in our office.
We proudly offer Young America by Stanley furniture because
it is the only line that is made in the USA and is Greenguard certified,
ensuring that no toxins are used in the manufacturing process that could
possibly harm baby. We also carry Best Chairs Storytime Collection of gliders,
swivel gliders and glider/recliners. Our maternity and nursing clothing lines
include Japanese Weekend, Olian, Annee Matthews, Best for Babes as well as
several other smaller lines. We feature Bravado and Medela nursing bras as well
as Glamourmom and La Leche League bras and the largest collection of
breastfeeding supplies available in North Alabama. Cloth diapers are another featured
item; our lines include Thirsties, BumGenius, Flips, Bummis, Gro-Via, Kawaii,
FuzziBunz and Rumparooz. A good cross-section of books, infant toys and
clothing, baby carriers, swaddling blankets and gift items makes our store a
one-stop solution for expectant and new parents.
We have been blessed with continued growth. A year ago we
purchased another local baby store and moved from our 2600 square foot facility
into their 5200 square foot facility. Our income last year grew 59%, partly as
a result of our move, and partly as a result of increased referrals by local
physicians.
On a typical day we see several mothers with breastfeeding
problems. We find that some problems can be resolved even without an actual
consultation. Several mothers may drop by the store to nurse their babies in
our comfortable nursing area. They may even meet a friend or two here and hang
out for a while as their children play in the play area. We enjoy meeting new
customers daily and encouraging them in their journey. We also provide
information from our extensive resource center about doulas, midwives and
parenting support.
Each employee embraces our goal that every mother who walks
through our front door will know we genuinely care about her and her children
and will feel nurtured by our staff. We truly do have the very best job in the
world - nurturing mommies, babies and memories!
Keep up the good work and I'm sure you're helping a lot of moms with your knowledge about lactation.
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